We searched for this bakery before we left on our vacation. St. John Bakery is located in Neal's Yard, Seven Dials, tucked around the corner. It's quite an impressive little bakery but then again most bakeries don't have to be large to create such tempting tasty bake goods. A focus of selected baked breads, croissants, sticky buns, Eccles, pies, brownies and doughnuts. It was all our eyes could do was cruise the daily selection of choice quickly before deciding on a doughnut, although I could have taken one of everything. We decided on the blackberry jam, I believe, filled doughnut. They were lovely with a cup of tea. Not overly sweet, cushiony soft but doughy and oozed with gooey jam. Very pleasant.
They have two more bakeries locations, Bakery Arch on Druid Street and Borough Corner on Borough High Street. They also have three restaurants and a winery in France. To find out more about St. John visit their website: stjohnrestaurant.com
Here is the jammy doughnut we bought and ate with much delight. Next time we must try the bread and a croissant.