Not knowing much about Tony's Chocolonely however seeing this brand pop up while browsing the internet had me subconciously keeping it in the back of my mind and you can see why. Bright bold colourful packaging that cannot go a miss. A thick mass of a chocolate bar, and the retro font name; a nickname and or the English language version named after the Dutch founder and co-owner, Tuen van de Keuken aka Tony.
The word Chocolonely is a combination of two words, "chocolate" and "lonely" and signifies not only his initial lone fight against exploitation within the cocoa industry but represents his feelings of feeling alone in his efforts to address the issues of child labour and modern slavery within the cocoa industry.
The chocolate bar itself is not section into uniform squares as the unevenness of the bars texture and presentation comes down to representing the inequality within the cocoa trade industry. It's also a reminder of the company's mission of supporting fair and sustainable conditions. They offer chocolate bars of milk and dark chocolate as well as vegan. We tried the milk chocolate pretzel toffee first and it was rich and creamy with a sweet salty crunch. We found their milk chocolate to be a bit more dark than compared to other milk chocolate chocolate and had more of a cocoa flavour than sweet milky chocolate flavour. I know it's hard to discern the richness of the chocolate from a photo, I took it in a bright lit room.
The inside packaging explains their mission statement which reflects the company's stand on issues linked within the cocoa industry. I know not everyone wants to think about such issues while munching on something chocolatey however like chocolate it needs to be shared and talked about, and ultimately addressed. By raising awareness and opting for change is a start, in hopes other companies within the cocoa industry will follow this leading example.
To find out more about Tony's Chocolonely, the co-operatives and affiliated cocoa farmers they source from in Africa, visit their website tonyschocolonely.com